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THE BRANDAID BLOG

Insights on games, marketing, AR/VR, and brand growth from our studios.

AR & VR

Instagram AR Filters in 2025: What Brands Are Getting Wrong

AR filters have become a staple of brand marketing, but most companies are missing the mark.

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DIGITAL MARKETING

Celebrity Campaigns vs. Influencer Marketing: Which Delivers Better ROI?

A data-driven comparison of celebrity-driven campaigns and micro-influencer strategies.

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3D & CGI

How We Built Honda's 3D Car Configurator: Behind the Scenes

A technical deep dive into the creation of an award-winning 3D product visualization tool.

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GAME DEV

Metaverse Marketing Is Not Dead — It Just Grew Up

The metaverse hype may have cooled, but meaningful virtual world experiences are more relevant than ever.

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INDUSTRY

India's Gaming Industry in 2025: Opportunities Every Brand Should Know

With over 500 million gamers and counting, India represents one of the world's fastest-growing gaming markets.

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DIGITAL MARKETING

SEO in 2025: What's Working and What's Dead

The search landscape is changing rapidly. Here's what's still effective and what tactics you should abandon.

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AR & VR

WebAR vs App-Based AR: What's Right for Your Brand?

Comparing the pros and cons of browser-based AR experiences versus native app solutions.

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